Reputation
Summary
Reputation, along with Brass, is one of the primary outputs of running a shop.
The more your customers appreciate your service the more reputation you'll gain. The more reputation you gain, the further you'll attract customers from.
You can track your current reputation levels from the shop ledger
Gaining Reputation
You will gain reputation when a customer is pleased with service and price.
This fills in for the current region you are in and will give you a perk point when full.
Any further reputation will keep adding up and will spill into the next region. This means that customers will start to appear from that region as they have heard about your shop.
Once that region's Rep has been filled, you again get a perk point, and the Rep spills into the next region.